Why International Property Investors may start looking to South Africa for opportunities April 5, 2011
Over the past 20 years, international property investments have become more popular and are now within reach of the average person. The low cost of travel and tourism have been the main drivers for this market and South Africa should soon start seeing the benefits of the positive exposure the country has experienced throughout the Soccer World Cup and other tourism drivers.
Investment in International property happened quite early in Europe, as most Europeans tend to feel more comfortable with change and have a higher level of intrigue for new destinations. After all it was the Europeans who set off on the voyages of discovery – and settled in countries as far away as New Zealand and Paraguay.
Investing in a property abroad was at first the domain of the super wealthy across Europe and at first it was mostly other countries in Europe that caught their eye. However as interest grew, more and more destinations were identified, locations as far as Australia and Panama became popular. Today these hotspots can be found around the world, driven by tourism, yet still a strong bias of purchases from the UK and European countries.
Today over 4 million British people live in southern Spain. This has had a dramatic effect on the Spanish property market. It is not just the British that are happy to relocate, many other nationalities in Europe have followed suite. Another great example of this is Florida, UK purchasers spent over 1 billion dollars on properties in Florida in the past 2 years. Disney has done a great job promoting Orlando as a dream destination, and that is exactly what the UK market bought into, resulting in over 250 000 foreigners purchasing a property there.
Whilst housing markets around the world are “local” in terms of values, this can change when a tourist arrives in town. In cities around the world that have the ingredients to become a tourist attractions the prices of property in that location are generally going to be higher that those seen in other areas.
The answer is simple where there is an attraction for tourism there will be a property investment serge. Improved risk profiles, positive publicity and the successful hosting of the FIFA Soccer World Cup have all collectively positioned South Africa as a world class destination, one that Europeans and the British are beginning to notice. It won’t be long before they begin packing the bags and heading towards the tip of Africa for their own magical experience in South Africa.








