The currency blog

Jose Ivars-Lopez

Head of Marketing

In a world where customers’ ability to find your business online is often a crucial factor in your success, Currencies Direct have developed a range of tools and widgets which are easy to upload onto your site;  giving you free currency rates and market data which could increase your rankings in search engines through credible links.

Having FX tools and news available for your clients to use adds value to your business as the client perception is that you are offering an additional service. The online tools and widgets do contain your own tracking codes. This ensures that when a client clicks and requests more information or registers with Currencies Direct, we know they came via your website. This in terms enables us to pass on the profit share once those clients have traded through their dealer or on iPayFX – even if they don’t use any of your other products or services. 

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Building a search engine friendly website or webpage is not rocket science. Here are our top tips to help maximise your chances of getting your website listed higher in search engine results.

• Make quality content a priority.
• Structure content using h1, h2, h3,<strong>, <p> tags.
• Title, keywords, descriptions relevant to each page.
• Use and link keywords and phrases within page content.
• Keep away from highly competitive keywords and phrases.
• Put content, structure and usability over design.
• Site coding - build for both humans and machines.
• Exchange links or content with complimentary websites.
• Keep your website content regularly updated.
• Search engines can also read PDFs, PPT, Doc, Excel etc.
• Use Flash wisely - don’t build your website entirely with Flash.
• Understand and respond to visitors needs - view visitors log.
• Don’t spam the search engines.

There is a wealth of information on the web dedicated to search engine optimisation and how you can do it. Below is a small selection of the ones we found most helpful

Visit these websites to find out more about search engines:

1. DMOZ Search List
2. Wikipedia: Search Engine
3. Evolution of Web Searching
4. Google-Friends
5. Yahoo! Search Blog
6. Website content analyser
7. History of Search Engines
8. How internet search engines work
9. Search engine optimisation

Distributed by Michael G @ http://www.creotec.com